Core insight: Blog's real purpose is to make readers understand WHY professionals matter
4-step progression:
1. Teach basic concepts (readers understand)
2. Show complexity (readers realize it's hard)
3. Reveal professional value (readers get why expert needed)
4. Make it emotionally resonate (time saved + money saved + stress gone)
Key message for blog writers:
✅ 'Basic concepts anyone can learn'
✅ 'But complexity grows → professionals save time/money/stress'
✅ 'Tax accountant cost < tax savings + time savings + stress reduction'
Example calculation:
- Tax savings: +200만원
- Professional cost: -100만원
- Time value: 월 9시간 자유
- Stress: 무조건 감소
- Net benefit: +100만원 + 심리적 안정
Goal: Readers conclude: '돈을 쓰는 이유가 있네. 세무사를 고용하자.'
- Reduce CLAUDE.md blog section to essential guidelines only (10 lines)
- Move detailed templates and checklists to new BLOG_TEMPLATE.md
- Update core philosophy: education + natural professional referral
- Not 'hire me' but 'understand concepts → know when to consult'
BLOG_TEMPLATE.md includes:
✅ Complete 5-step blog post template
✅ Real persona examples (name, age, job, income)
✅ Before/After case structure
✅ Step-by-step calculation with tables
✅ Tone guidance (empowerment + professional value)
✅ Checklist for writers
✅ Do's & Don'ts
✅ Seasonal content ideas
Philosophy:
- Basic tax knowledge: anyone can do it
- Complex cases: professionals add efficiency
- Goal: grow customer understanding + increase professional service value
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